The Importance of Building Relationships with Brokers in the Multifamily Industry

Building relationships with brokers is crucial for a multifamily syndication firm. Real Estate is a relationship-driven industry and without building connections it can be difficult to scale. At JP Acquisitions, we strive to provide value to build new relationships and nurture the ones we’ve already built. This being said, in this post we will cover why cultivating relationships with commercial brokers can be rewarding.

Something worth noting is that when starting out it can be difficult for brokers to take you seriously. Many beginners face frustration when asked for proof of funds or when brokers provide them with misleading information. You must remember that this is how the game works. Brokers don’t like their time being wasted and they get numerous calls a day from individuals they don’t know who throw away their time. One of the keys to success, as with any endeavor, is simply being patient and putting forth consistent effort. More so, understanding how incentives are aligned is vital to keeping your head cool. Without getting into this idea any further, let’s dive into the bulk of this post!

Why Brokers are so Important

1. Access to Off-Market Deals: Brokers are often the first to know about potential multifamily properties coming onto the market or off-market. By cultivating strong relationships with brokers, syndication firms can gain access to a wider range of opportunities that may not be publicly available. This gives them a competitive advantage in finding attractive investment properties. The most recent property that we closed in Chicago was an off-market deal sourced by the broker we worked with on our first deal. He understood that were a group that is easy to work with and able to close. I’ll note that in business, people want to work with those who they know, like, and trust. In addition, the easier someone or a group is to work with, the more likely they are to build credibility over time.

2. Market Knowledge and Insights: Brokers possess valuable market knowledge and insights. They can provide syndication firms with information about market trends, pricing, rental rates, and property performance. Having access to this data helps syndicators make informed investment decisions and identify promising markets. The knowledge that brokers have about a given area is especially important when you are a beginner trying to close your first deal or trying to break into a new market. Brokers can help you sharpen your underwriting and avoid potential future mistakes.

3. Deal Flow: Successful multifamily syndication firms rely on consistent deal flow to grow their portfolios. Brokers can act as a deal pipeline, presenting potential investment opportunities regularly. A strong broker network ensures a steady stream of potential properties to evaluate. I’ll reiterate what I stated earlier regarding working with the same broker to close our first and second deal because he has consistently provided us with a stream of potential properties. Deal flow is one of the most important pieces to consistently closing deals.

4. Negotiation and Deal Structuring: Experienced brokers are skilled negotiators who can assist syndication firms in structuring deals that are favorable to their investment goals. They can help navigate the complexities of transactions, including price negotiations, terms, and other deal-specific considerations. This point is especially true when the broker is working on behalf of the buyer and the seller. In those cases, the broker understands the wants and needs of both parties and can appropriately guide each side to the closing table.

5. Access to Networks: Brokers often have extensive networks of industry professionals, including property managers, lenders, attorneys, and other investors. Partnering with brokers can open doors to valuable resources and potential co-investment opportunities. Speaking from personal experience, there has been numerous times when brokers have connected us with lenders or spoken to their go-to property management companies to help confirm our underwriting. The importance of networking cannot be overstated.

Conclusion

In summary, building relationships with brokers is fundamental for multifamily syndication firms seeking to grow their portfolios and succeed in a competitive real estate market. The benefits range from access to deals and market knowledge to enhanced credibility and efficiency in deal processing. These relationships can ultimately contribute to the firm’s long-term success and profitability.

If you have any questions regarding the terms and concepts in this post or previous ones, don’t hesitate to reach out to either me (tedi.nati@jpacq.com) or someone on our team so we can help explain what is causing the confusion. If you’re interested in investing with us at JP Acquisitions, you can contact us via email (contact@jpacq.com), LinkedIn, Instagram, or our investor portal to set up a meeting.

As always, I hope you enjoyed reading this post as much as I have writing it. Best of luck!